Contact: Melissa Jackson, 308-697-3486; mjackson@beefboard.org
Date: Monday, January 25, 2016
Most Americans today don't know much about how the food they eat is produced. Filling that information gap with the facts about how producers work to provide safe and nutritious beef is one aim of the beef checkoff, as Brian Baxter reports.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
CBB - Cattlemen's Beef Promotion and Research Board issued this content on 25 January 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 25 January 2016 21:37:09 UTC
Original Document: http://www.beefboard.org/news/160125Jana-Malot-reputation-Management-Video.asp
