MSL, Publicis Groupe's strategic communications, has announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants Asia (PCA). In his new role, Chopra will be responsible for strategic guidance and oversee delivery of core services to client organizations in the entertainment, consumer and technology sectors. Chopra specialises in driving business impact and has the working experience of leading large teams, providing strategic direction, driving consumer outreach, community engagement and delivering business results.

In a more recent role, Chopra held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Chopra has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others.