Björn Borg announced the launch of a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. According to the company, in connection with the implementation of this new business plan, certain organizational changes have been made. Within the scope of such reorganizations, it has been agreed that Henrik Fischer, COO and deputy CEO, will leave the company, effective 30 June 2015.

The deputy CEO and COO role will be redundant going forward.