On June 1, Antoine Huizinga, former sales director at Björn Borg Benelux, takes the helm as managing director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position to take on new challenges going further. Antoine Huizinga is an appreciated manager that has worked within the company for six years. Luc Versmissen will leave the company as of July 1, 2017.