Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group's management team and will report to the group CEO Henrik Bunge. Jens has several years of experience from various financial positions, most recently as CFO at outdoor clothing company Haglöfs.

Jens will replace the current CFO Daniel Grohman, who will remain in the company and assume the role as Business Development Director. He will also remain a member of the group management team. Jens will take office during autumn 2018, and Daniel will at the same time assume his new role as Business Development Director.