Overview of the Business
Due to global health issues and the pandemic, people have increased their health and nutrition consciousness. We believe preventive care is the most effective investment in health. To promote the awareness of preventive care to the people in the PRC, we have developed and launched our mobile social e-commerce platform (King Eagle Mall ). We also started establishing physical (Smart Kiosk) platforms with the cooperation withGuoxin Star Network Co., Ltd. King Eagle Mall King Eagle Mall is a mobile social e-commerce platform which was launched inJuly 2020 and promotes preventive health care products and services as our core business. It adopts the S2B2C business model and integrates many major health care products and services. We focus on health-related products and services.King Eagle Mall is designed to enable health-related products to be sold by us and by third parties.King Eagle Mall's products are divided into two sectors: self-operated products and selected products which promote preventive health care. Our team screens and examines products that are and will be offered both by us and affiliated merchants. Our major products include health care products such as dietary supplements, nutritional health foods, beauty cosmeceuticals, and other categories (for instance, milk powder, dried fruits) of health foods for supporting the cardiovascular system and bone joint health. We offer collagen peptides, probiotics, and health foods for improving blood circulation and vein health, as well as household products which can promote and improve a healthier lifestyle for our members. We receive customer orders and may arrange fulfillment with our merchants who are responsible for delivery arrangement or fulfill customer orders through our outsourced networks.
At the same time, we operate customer service centers with whom our members can directly communicate for any assistance related to product purchases, suggestions for health care products and services, and delivery logistics.
Smart Kiosk InMarch 2021 ,King Eagle (Tianjin ) entered into a Cooperation Agreement with a related party,Guoxin Star Network Co., Ltd. who assigned and franchised the operation of 50 Smart Kiosks toKing Eagle (Tianjin ) for five years. The construction of Smart Kiosk was initiated and administered byGuoxin Ruilian Group Co., Ltd. After the completion of the construction of Smart Kiosk,Guoxin Ruilian Group Co., Ltd assigned its wholly-owned subsidiary,Guoxin Star Network Co., Ltd to cooperate withKing Eagle (Tianjin ) in development of Smart Kiosk. The Smart Kiosk is a physical platform which focuses on developing a "small shop economy." It is integrated with theKing Eagle Mall which creates a "social, health and physical store" to provide people with more professional and comprehensive preventive health care products and services. Smart Kiosk is a principal component of our business. The smart service kiosk will function as a physical customer service center and community marketing for attracting customers, providing customer services, promoting our 500+ preventive health care and health related household products and introducing concepts of maintaining a healthy life. 5G internet connection will also be available for our customers to connect to our online application,King Eagle Mall , so that our customers can accessKing Eagle Mall and place
orders for our products. Recent Developments COVID-19 Update During the third quarter of 2022, as the PRC central and local government strived to combat the rising COVID-19 cases, the COVID-19 strict control measures remained effective in major cities in the PRC. The Company continues to focus its business through its online platform,King Eagle Mall , to mitigate the adverse impacts by COVID-19. In fact, the pandemic increased the overall public health consciousness in the PRC and the Company continued to incur a significant growth in its average monthly online sale revenue by$522,794 or 179.2% from$291,736 for the nine months endedJune 30, 2021 to$814,530 for the nine months endedJune 30, 2022 and by$63,523 or 42.2% from$150,676 for the three months endedJune 30, 2021 to$214,199 for the three months endedJune 30, 2022 . 24 The Company does not expect that the coronavirus COVID-19 will have a material adverse effect on its online business or financial results at this time. Still, it is not possible to predict the unanticipated consequence of the pandemic on our future business performance and liquidity due to the severity of the situation of COVID-19 in the PRC. The Company continues to monitor and assess the evolving situation closely and evaluate its potential exposure.
Recent Regulatory Developments in
Under current Chinese laws and regulations, the Company believes that the VIE Agreements are not subject to any government approval. The shareholders ofKing Eagle (Tianjin ) were required to register with SAFE when they established offshore vehicles to holdKP International , and such SAFE registration was effected onMay 14, 2021 . These shareholders ofKing Eagle (Tianjin ) will have to register their equity pledge arrangement as required under the Equity Pledge Agreement withKing Eagle (China ). The Company faces uncertainty with respect to future actions by the PRC government that could significantly affectKing Eagle (Tianjin )'s financial performance and the enforceability of the VIE Agreements. OnJuly 6, 2021 , the PRC government issued the Opinions on Strictly Cracking Down on Illegal Securities Activities, calling for: (i) tightening oversight of data security, cross-border data flow and administration of classified information, as well as amendments to relevant regulation to specify responsibilities of overseas listed Chinese companies with respect to data security and information security; (ii) enhanced oversight of overseas listed companies as well as overseas equity fundraising and listing by Chinese companies; and (iii) extraterritorial application ofChina's securities laws. As the Opinions on Strictly Cracking Down on Illegal Securities Activities were recently issued, there are great uncertainties with respect to the interpretation and implementation thereof. We will closely monitor further developments. In addition, onJuly 10, 2021 , theCyberspace Administration of China issued the Measures for Cybersecurity Review (Revision Draft for Comments), or the Measures, for public comments, which propose to authorize the relevant government authorities to conduct cybersecurity review on a range of activities that affect or may affect national security, including listings in foreign countries by companies that possess the personal data of more than one million users. The Measures are soliciting comments and subject to change. As we have less than one million users, we believe that the Measures are not applicable to us even after they take effect in current form. The PRC government is increasingly focused on data security, recently launching cybersecurity review against a number of mobile apps operated by several US-listed Chinese companies, and prohibiting these apps from registering new users during the review period. There are great uncertainties regarding the interpretation and enforcement of PRC laws, rules, and regulations regarding data and privacy security. We may be required to change our data and other business practices and be subject to regulatory investigations, penalties, increased cost of operations, or declines in issuer growth or engagement as a result of these laws and policies. Further, our consulting business with respect to overseas listing and capital raising may be adversely affected.
Financial Operations Overview
Results of Operations for the three months ended
Three Months Ended June 30, 2022 2021 % of % of Amount revenue Amount revenue Revenues$ 642,596 100.0 %$ 452,027 100.0 % Cost of revenues 105,597 16.4 205,595 45.5 Gross profit 536,999 83.6 246,432 54.5 Operating expenses: General and administrative expenses 460,024 71.6 1,154,502 255.4 Selling expense 767,506 119.4 719,561 159.2 Total operating expenses 1,227,530 191.0 1,874,063 414.6 Loss from operations (690,531 ) (107.4 ) (1,627,631 ) (360.1 ) Other income 532 0.1 444 0.1 Loss before income taxes (689,999 ) (107.3 ) (1,627,187 ) (360.0 ) Income tax expense - - - - Net loss$ (689,999 ) (107.3 )%$ (1,627,187 ) (360.0 )% 25 Revenues For the three months endedJune 30, 2022 and 2021, revenues amounted to$642,596 and$452,027 , respectively. Our revenues primarily included the sale of health care and health related household products to our customers via our mobile application,King Eagle Mall , which was launched inJuly 2020 . Compared to the three months endedJune 30, 2021 , we generated a higher revenue amount during the three months endedJune 30, 2022 as our service agents initiated more marketing and promotional activities for our online platform and products during the three months endedJune 30, 2022 . We recognized our revenue on a gross basis, net of sub-charges and value-added tax ("VAT") of gross sales. Cost of revenue
Our cost of revenue for the three months endedJune 30, 2022 and 2021 were$105,597 and 205,595, respectively. This primarily included the purchase of health care and health related household products from our suppliers. We incurred a higher cost of revenue for the three months endedJune 30, 2021 , compared to that in the same period in 2022. During the three months endedJune 30, 2021 , our sales orders were mainly related to our selected products of which the cost was higher than our self-operated products. On the other hand, during the three months endedJune 30, 2022 , our customers tended to order our self-operated products. Accordingly, our cost of revenue for the three months endedJune 30, 2021 was higher compared to that for the same period in 2022. Gross profit For the three months endedJune 30, 2022 , and 2021, our gross profit amounted to$536,999 or 83.6% and$246,432 or 54.5%, respectively. Our gross profit amount and margin for the three months endedJune 30, 2022 was higher than that for the same period in 2021 due to the reasons as mentioned above. Operating Expenses Our operating expenses consist of general and administrative expenses and selling expense. For the three months endedJune 30, 2022 and 2021, our total operating expenses were$1,227,530 and$1,874,063 , respectively. We experienced a higher amount of operating expenses in the three months endedJune 30, 2021 , compared to the same period in 2022 primarily due to the higher general and administrative expenses in the three months endedJune 30, 2021 .
General and administrative expenses
General and administrative expenses for the three months endedJune 30, 2022 and 2021 were$460,024 and$1,154,502 , respectively. The decrease in general and administrative expenses by$694,478 during the three months endedJune 30, 2022 was primarily triggered by a plummet in professional services fees by$612,807 together with a shrinkage in employee compensation and benefits by$13,388 , travel, transportation, and gasoline by$2,328 and others by$106,351 , offset by an increase in lease and building management expenses by$18,754 , meals and entertainment by$2,753 , and depreciation and amortization by$4,145 . 26 Compared to the same period in 2022, we incurred higher professional fees in the three months endedJune 30, 2021 as we recruited more consultants to assist our reverse acquisition that was completed inMay 2021 . During the three months endedJune 30, 2022 , the basic salary amounts of our new executives and consultant ofKing Eagle (Tianjin ) were reduced after our former CEO of the Company resigned onDecember 1, 2021 . Our travel, transportation and gasoline expense in the three months endedJune 30, 2022 was reduced as we strike to minimize the travel of our executives in order to reduce overhead costs. On the contrary, our lease, building management and the associated moving and relocation expenses were higher in the three months endedJune 30, 2022 as we moved to new office location and incurred additional rent payment for the new office inBeijing . During the three months endedJune 30, 2022 , we incurred additional meals and entertainment expense for our executives, staff and business partners for appreciating for their efforts to increase sales volume and we recognized an additional depreciation amount,$2,806 , for the relative leasehold improvements as the estimated useful life of leasehold improvements of the former office location inBeijing was adjusted.
Our general and administrative expenses for the three months ended
Three Months EndedJune 30, 2022 2021
Employee compensation and benefit
25,390 10,646 Professional services fee 122,648 735,455 Travel, transportation and gasoline 9,328 11,656 Meals and entertainment 12,688 9,935 Depreciation and amortization 7,071 2,926 Others 18,133 124,484 Total$ 460,024 $ 1,154,502 Selling expense
For the three months endedJune 30, 2022 and 2021, selling expense amounted to$767,506 and$719,561 , respectively. Our selling expense for the three months endedJune 30, 2022 slightly increased by$47,945 compared to that for the same period in 2021. Compared to the three months endedJune 30, 2021 , our service agent fee and advertising expense were climbed by$213,291 and$16,471 , respectively. During the three months endedJune 30, 2022 , as we aimed to increase our sales revenue and expand our market share, our service agents initiated more marketing and promotional activities for our online platform and products. Our sales and marketing department launched marketing activities in various cities which resulted in a higher advertising expense. The overall increase was offset by a decrease in employee compensation and benefits by$32,458 , office supplies by$95,236 , meals and entertainment by$8,800 and others by$44,411 . Our selling expense, which was primarily incurred by our sales and marketing department, for the three months endedJune 30, 2022 and 2021 included the following: Three Months Ended June 30, 2022 2021 Service agents$ 618,389 $ 405,098
Employee compensation and benefit 106,941 139,399 Office supplies and meeting
6,811 102,047 Travel, transportation and gasoline 12,928 13,430 Meals and entertainment 1,220 10,020 Depreciation and amortization 1,065 1,475 Advertising 20,152 3,681 Others - 44,411 Total$ 767,506 $ 719,561 27 Other income
Other income primarily included bank interest income, foreign exchange gain or loss and other service income. Our other income for the three months endedJune 30, 2022 and 2021 were$532 and$444 , respectively. Since the first quarter of 2022, we incurred an additional source of income related to online technical support services of our supplement products provided to a corporate customer. During the three months endedJune 30, 2022 , we recognized$4,280 related to the provision of this services in other income, which was offset by a loss on disposal of furniture and fixture in an amount of$3,809 . Other income for the three months endedJune 30, 2021 was mainly related to interest income from
our bank deposits. Income tax expense For the three months endedJune 30, 2022 and 2021, the income tax expense of the Company was $nil. During the three months endedJune 30, 2022 , our entities incurred book loss and tax loss. The Company recognized a full valuation allowance against the deferred tax assets of these entities as it believes that it is more likely than not that these entities will not recognize its deferred tax assets in a near future. During the three months endedJune 30, 2021 , the Company generated net loss before income tax and the Company recognized a full valuation allowance against its deferred tax assets, which included net operating loss carryforwards, as management believes it is more likely than not that the Company will not recognize its net operating loss carryforwards in a near future or before it expires. Net loss As a result of the factors discussed above, the Company posted a net loss in an amount of$689,999 and$1,627,187 for the three months endedJune 30, 2022
and 2021, respectively.
Foreign currency translation adjustment
The functional currency of our operation in PRC is Chinese Yuan or Renminbi ("RMB") and while our operation inHong Kong is Hong Kong Dollars ("HKD"). The financial statements are translated toU.S. dollars using the period end rates of exchange for assets and liabilities, equity is translated at historical exchange rates, and average rates of exchange (for the period) are used for revenues and expenses and cash flows. Transaction gains and or losses that arise from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the results of operations as incurred. As a result of foreign currency translation, which is a noncash adjustment, we reported a foreign currency translation gain(loss) of$145,766 and$(24,731) for the three months endedJune 30, 2022 , and 2021, respectively. Comprehensive income (loss)
The Company recognized a comprehensive loss in an amount of
Results of Operations for the Nine Months Ended
Nine Months Ended June 30, 2022 2021 % of % of Amount revenue Amount revenue Revenues$ 7,330,768 100.0 %$ 2,625,621 100.0 % Cost of revenues 1,152,271 15.7 521,478 19.9 Gross profit 6,178,497 84.3 2,104,143 80.1 Operating expenses:
General and administrative expenses 1,278,220 17.4 2,055,591 78.3 Selling expense 5,901,192 80.5 2,321,682 88.4 Total operating expenses 7,179,412 97.9 4,377,273 166.7 Loss from operations (1,000,915 ) (13.6 ) (2,273,130 ) (86.6 ) Other income 34,097 0.5 865 0.0 Loss before income taxes (966,818 ) (13.1 ) (2,272,265 ) (86.6 ) Income tax expense - -
- - Net loss$ (966,818 ) (13.1 )%$ (2,272,265 ) (86.6 )% 28 Revenues For the nine months endedJune 30, 2022 and 2021, revenues amounted to$7,330,768 and$2,625,621 , respectively. Our revenues primarily included the sale of health care and health related household products to our customers via our mobile application,King Eagle Mall , which was launched inJuly 2020 . Our revenue amount during the nine months endedJune 30, 2022 was as three times as much as it was for the nine months endedJune 30, 2021 as our service agents initiated more marketing and promotional activities for our online platform and products during the nine months endedJune 30, 2022 . We recognized our revenue on a gross basis, net of sub-charges and value-added tax ("VAT") of gross sales. Cost of revenue
Our cost of revenue for the nine months ended
Gross profit For the nine months endedJune 30, 2022 and 2021, our gross profit amounted to$6,178,497 , or 84.3%, and$2,104,143 , or 80.1%, respectively. Our gross profit margin for the nine months endedJune 30, 2022 was slightly higher than that for the same period in 2021 because, during the period from April throughJune 2021 , our customers tended to purchase more selected products. Our selected products mainly consist of agricultural products, which have a higher cost of revenue than the self-operated products. As such, we generated a lower profit margin during the nine months endedJune 30, 2021 . Operating Expenses Our operating expenses consist of general and administrative expenses and selling expenses. For the nine months endedJune 30, 2022 and 2021, our total operating expenses were$7,179,412 and$4,377,273 , respectively. We experienced significantly higher operating expenses in the nine months endedJune 30, 2022 , compared to the same period in 2021, primarily due to higher selling expenses.
General and administrative expenses
General and administrative expenses for the nine months endedJune 30, 2022 and 2021 were$1,278,220 and$2,055,591 , respectively. The decrease in general and administrative expenses during the nine months endedJune 30, 2022 by$777,371 was triggered by a decline in employee compensation and benefits by$66,424 , office supplies and meeting by$15,963 , professional fees by$624,747 , travel, transportation, and gasoline by$25,945 , and others by$121,520 , offset by an increase in lease and building management expenses by$36,830 , meals and entertainment by$9,282 , and depreciation and amortization by$31,116 . During the nine months endedJune 30, 2022 , the basic salary amounts of our new executives and consultant toKing Eagle (Tianjin ) were reduced after the former CEO of the Company resigned onDecember 1, 2021 . Our office supplies and meeting expenses for the nine months endedJune 30, 2022 also decreased compared to the same period in 2021. During the nine months endedJune 30, 2021 , we continued to incur additional office supplies and decoration expense, as we started our operations inJuly 2020 . Compared to the same period in 2022, we incurred higher professional fees in the nine months endedJune 30, 2021 as we recruited more consultants to assist with our reverse acquisition that was completed inMay 2021 . Our travel, transportation, and gasoline expense for the nine months endedJune 30, 2022 was reduced as we minimized the travel of our executives in order to reduce overhead costs. On the contrary, our lease, building management, and the associated moving and relocation expenses were higher in the nine months endedJune 30, 2022 as we moved to a new office location and incurred an additional rent payment for the new office inBeijing . During the nine months endedJune 30, 2022 , we incurred additional meals and entertainment expense for our executives, staff, and business partners for appreciating their efforts to increase sales volume. We recognized an additional depreciation amount,$17,924 , for the leasehold improvements of the former office location as the estimated useful life of the relative leasehold improvements was adjusted. 29
Our general and administrative expenses for the nine months ended
Nine Months EndedJune 30, 2022 2021
Employee compensation and benefit
41,895 57,858 Professional services fee 303,800 928,547
Travel, transportation and gasoline 16,935 42,880 Meals and entertainment
35,851 26,569 Depreciation and amortization 39,678 8,562 Others 38,242 159,762 Total$ 1,278,220 $ 2,055,591 Selling expense Our selling expense, which was primarily incurred by our sales and marketing department, for the nine months endedJune 30, 2022 and 2021 were$5,901,192 and$2,321,682 , respectively. Compared to the nine months endedJune 30, 2021 , our selling expense for the nine months endedJune 30, 2022 rose by$3,579,510 . Such significant increase was primarily driven by an increase in service agent fees by$3,559,731 as our service agents initiated more marketing and promotional activities for our online platform and products. Compared to the nine months endedJune 30, 2021 , the average monthly revenue from our online sales for the same period in 2022 increased by approximately$0.5 million , from approximately$0.3 million for the nine months endedJune 30, 2021 to approximately$0.8 million for the same period in 2022. The increase in selling expense also included an increase in employee compensation and benefits of$53,904 , travel and transportation of$43,347 , meals and entertainment of$37,804 , and advertising of$28,521 . During the nine months endedJune 30, 2022 , as we aimed to increase our sales revenue and expand our market share, we increased the number of employees in our sales and marketing department, which occurred in the first quarter of 2022, and our sales and marketing department launched marketing activities in various cities which resulted in higher travel and transportation, meals and entertainment, and advertising expenses.
Our selling expense included the following:
Nine Months Ended June 30, 2022 2021 Service agents$ 5,274,068 $ 1,714,337
Employee compensation and benefit 401,610 347,706 Office supplies and meeting
56,906 151,561 Travel, transportation and gasoline 64,263 20,916 Meals and entertainment 51,915 14,111 Depreciation and amortization 4,214 3,433 Advertising 34,782 6,261 Others 13,434 63,357 Total$ 5,901,192 $ 2,321,682 30 Other income
Other income primarily included bank interest income, foreign exchange gain or loss, and other service income. Our other income for the nine months endedJune 30, 2022 and 2021 was$34,097 and$865 , respectively. Since the first quarter of 2022, we incurred an additional source of income related to online technical support services of our supplement products provided to a corporate customer. During the nine months endedJune 30, 2022 , we recognized$36,130 related to the provision of this services in other income, offset by a loss on disposal of furniture and fixture of$3,809 . Other income for the nine months endedJune 30, 2021 included bank interest income of$592 and other income of$273 . Income tax expense
For the nine months endedJune 30, 2022 and 2021, the income tax expense of the Company was nil. During the nine months endedJune 30, 2022 ,King Eagle (Tianjin ) incurred book income before income tax and taxable income and utilized net operating loss carryforwards to offset its entire taxable income. KPIL, the subsidiaries inHong Kong , andKing Eagle (China ) incurred book loss and tax loss. The Company recognized a full valuation allowance against the deferred tax assets of these entities as it believes that it is more likely than not that these entities will not recognize deferred tax assets in the near future. During the nine months endedJune 30, 2021 , the Company generated a net loss before income tax and recognized a full valuation allowance against its deferred tax assets, which included net operating loss carryforwards, as management believes it is more likely than not that the Company will not recognize its net operating loss carryforward in the near future or before it expires. Net loss
As a result of the factors discussed above, the Company posted net losses of
Foreign currency translation adjustment
The functional currency of our operation in the PRC is the Chinese Yuan or Renminbi ("RMB") while our operation inHong Kong is Hong Kong Dollars ("HKD"). The financial statements are translated toU.S. dollars using the period end rates of exchange for assets and liabilities; equity is translated at historical exchange rates; and average rates of exchange (for the period) are used for revenues and expenses and cash flows. Transaction gains and/or losses that arise from exchange rate fluctuations on transactions denominated in a currency other than our functional currency are included in the results of operations as incurred. As a result of foreign currency translation, which is a noncash adjustment, we reported a foreign currency translation gain (loss) of$111,684 and$(32,716) for the nine months endedJune 30, 2022 and 2021, respectively. Comprehensive income (loss)
The Company recognized comprehensive losses of
31
Liquidity and Capital Resources
As of
For the nine months endedJune 30, 2022 , net cash used in operating activities totaled$1,689,741 . Operating cash outflow was mainly attributable to the net loss of$966,818 , a decrease in trade and other payables of$658,014 and lease payments to lessors of$353,325 . The cash outflow was offset by non-cash items: depreciation and amortization of$43,892 , right-of-assets amortization of$305,054 , and a loss on disposal of property and equipment of$3,809 . Net cash used in investing activities totaled$95,981 , including the purchase of office and computer equipment of$856 and a payment for construction-in-progress related to the renovation of our new office inBeijing of$95,125 .
There was no financing activity for the nine months ended
Effect of exchange rate change on cash totaled
For the nine months endedJune 30, 2021 , net cash provided by operating activities totaled$55,079 . Operating cash inflow was mainly attributable to an increase in trade and other payables of$1,341,656 and advance from customers of$1,551,753 , as well as receipt of a deposit refund of$76,364 , offset by the net loss of$2,272,265 , repayments to a related party of$232,296 , prepayment to our vendors and counter party for construction and development of smart kiosks of$368,285 , and decrease in other receivables of$48,643 . Net cash used in investing activities amounted to$10,108 for the nine months endedJune 30, 2021 . The decrease in net cash provided by investing activities was triggered by the purchase of equipment for$7,437 and acquisition of trademarks of$2,671 .
There was no financing activity for the nine months ended
Effect of exchange rate change on cash totaled
The following table sets forth a summary of changes in our working capital as of
June 30, September 30, 2022 2021 Current Assets$ 971,522 2,871,157 Current Liabilities 4,297,655 5,189,941$ (3,326,133 ) (2,318,784 ) We require additional cash of approximately$1.1 million within the next twelve months, primarily related to third party vendors payables. In an effort to support and maintain our financial position and operations, the Company focused on increasing its revenue through its online platform and trimming its overhead costs. As aforementioned, since the first quarter of 2022, our average monthly online sales have increased. We continue to exert efforts to increase our sales volume and reduce administrative costs. Simultaneously, our director continues to support our operation financially. We believe that such measures will improve our liquidity in the next twelve months. If we are not able to increase revenue or obtain any financing, we may be unable to continue as a going concern. 32 Going Concern Consideration The accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted inthe United States of America which contemplate continuation of the Company as a going concern basis. The going-concern basis assures that assets are realized and liabilities are extinguished in the ordinary course of business at amounts disclosed on the financial statements. The Company's ability to continue as a going concern depends on the liquidation of its current assets and business developments. In assessing the Company's liquidity, the Company monitors and analyzes its cash and cash equivalents and its operating and capital expenditure commitments. The Company's liquidity needs are to meet its working capital requirements, operating expenses, and capital expenditure obligations. For the nine months endedJune 30, 2022 , the Company incurred cash outflows from operating activities of$1,689,741 , a net loss of$966,818 , and negative working capital of$3,326,133 . Moreover, as the COVID-19 outbreak continues, while some areas in the PRC have opened up recently, majority of the areas in the PRC are still under the tighten control and lockdown and the government agencies in those affected areas in the PRC still remain closed. These conditions raise substantial doubt about the ability of the Company to continue as a going concern. The Company continues to monitor its operations to help refine the Company's financial liquidity. The financial liquidity of the Company has declined to very unhealthy level in this quarter due to the decline in the balance of cash and cash equivalent. Options under consideration in the review process include, but not limited to, increase of sales on its online business, reduction of overhead costs, fund advance from the Company's stockholders and directors, or financing through issuance of shares. The Company continues to focus on increasing its revenue through its online platform and slimming its administrative costs. For example, we reduced the compensation and benefits of our executives, decreased office supplies expense and trimmed executive travel expenses. Additionally, our director will provide financing to meet our working capital requirements. In order to continue as a going concern for the next 12 months, the Company continues to focus on increasing its revenue through the sale of health care products on its online platform,King Eagle Mall , streamlining its overhead costs or obtaining a financing from its stockholders or directors. However, the Company cannot provide any assurance that it will be able to increase revenue, that it will be able to successfully implement its business plan, or that financing that will be available to it on commercially acceptable terms, if at all. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that may result should the Company be unable to continue as a going concern. The directors will continue to support the group by providing adequate financial assistance to enable the group to continue its business operations for the foreseeable future.
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements, including arrangements that would affect our liquidity, capital resources, market risk support, and credit risk support or other benefits. Future Financings We will continue to rely on equity sales of our common shares in order to continue to fund our business operations. Issuances of additional shares will result in dilution to existing stockholders. There is no assurance that we will achieve any additional sales of the equity securities or arrange for debt or other financing to fund our operations and other activities, or if we are able, there is no guarantee that existing shareholders will not be substantially
diluted. Critical Accounting Policies
We regularly evaluate the accounting policies and estimates that we use to make budgetary and financial statement assumptions. A complete summary of these policies is included in the notes to our financial statements. In general, management's estimates are based on historical experience, on information from third party professionals, and on various other assumptions that are believed to be reasonable under the facts and circumstances. Actual results could differ from those estimates made by management.
See Note 2 to the financial statements included herewith and Note 2 to the
financial statements on Form 10-K/A for the fiscal year ended
33
Recent Accounting Pronouncements
See Note 2 to the financial statements included herewith and Note 2 to the
financial statements on Form 10-K/A for the fiscal year ended
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