PubMatic, Inc. Announces Strategic Partnership with So-Net Media Networks
January 21, 2014 at 08:00 am EST
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PubMatic, Inc. announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a renowned local partner with deep experience servicing Japanese premium publishers.
PubMatic, Inc. (PubMatic) is a technology company, which provides a cloud infrastructure platform that enables real-time programmatic advertising transactions. The Company's sell-side platform enables digital content creators across the open Internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. The Companyâs cloud infrastructure platform provides monetization for publishers by providing demand through its relationships with buyers. PubMatic's cloud infrastructure is designed for the efficient processing of real-time, programmatic ad transactions and the aggregation and analysis of the significant data accompanying each transaction. The Company's omnichannel platform supports a range of ad formats and digital device types, including mobile apps, mobile Web, desktops, displays, video, over-the-top (OTT), connected television (CTV), and rich media.