enjoei institutional
nov/22
we are the biggest secondhand fashion community in Brazil
2nd place
examples of real users with | |
purchases and sales in the | |
1st half of 2022 | |
@denise 509 transactions | |
@lucia 466 transactions | ||
@tiago 541 transactions | ||
@fabricia 212 transactions | @sueli 227 transactions |
nº of accesses in fashion category with 11% share of traffic¹
1.153 million
active buyers
1.047 million
active sellers
@maria 347 transactions
@cristiane 890 transactions
@renato 693 transactions
@mariana 481 transactions
@patricia 620 transactions
R$1.1 billion
GMV (LTM²)
R$24 billion
TAM 2025³
@lais 363 transactions
@ingridi 378 transactions
@marcia 195 transactions
@bruna 212 transactions
¹ E-commerce ConversionReport - November/22 (Ref October/22); ² Ref 3Q22; ³ BCG estimates:
big numbers | 3 |
3Q22 |
R$ 278 | 149 | 241 | 1.77 | 3.9 | ||||||
million | thousand | thousand | million | million | ||||||
GMV | new sellers | new buyers | traded items | uploads | ||||||
consistent growth | 4 |
104% growth since the IPO in total GMV and 128% in fashion category |
TOTAL GMV
R$ million
104%
40% y/y
300
200
IPO
100
0 | 2Q19 | 3Q19 | 4Q19 | 1Q20 | 2Q20 | 3Q20 | 4Q20 | 1Q21 | 2Q21 | 3Q21 | 4Q21 | 1Q22 | 2Q22 | 3Q22 |
1Q19 |
GMV FASHION CATEGORY
R$ million
128%
60% y/y
300
200
IPO
100
0
1Q19 | 2Q19 | 3Q19 | 4Q19 | 1Q20 | 2Q20 | 3Q20 | 4Q20 | 1Q21 | 2Q21 | 3Q21 | 4Q21 | 1Q22 | 2Q22 | 3Q22 |
growth in frequency of purchases | 5 |
traded items per active seller increased 24% y/y
TRADED ITEMS
million | ||||
36% y/y | ||||
1.790 | 1.774 | |||
1.516 | ||||
1.467 | ||||
1.309 | ||||
3Q21 | 4Q21 | 1Q22 | 2Q22 | 3Q22 |
TRADED ITEMS
PER ACTIVE BUYER AND SELLER
1.69 | +24% y/y | |
1.54 | + 16% y/y | |
1.36 | ||
1.33 | ||
ITEMS/AB | ||
ITEMS/AS | ||
3Q21 | 3Q22 |
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